Most church websites try to say everything at once. That is exactly why they fail. A first-time visitor lands on your homepage with one question: Should I visit this Sunday? If your service time, location, and next step are buried under a wall of ministry jargon, they bounce.
Fix the top section of your homepage first. Before anyone scrolls, make sure they can instantly see: when you meet, where you meet, and what to click next. One clean button like Plan Your Visit beats ten menu links every time. Simple wins. Confusing loses.
Quick win: Open your homepage on your phone and count to five. If you can't find the service time and address immediately, your visitors can't either.