Most small churches treat social media like a revival meeting, intense for a week, then silent for a month. That inconsistency trains people to ignore your page, and it makes your church look less active than it really is.
The win is not more content. The win is a repeatable rhythm your team can actually sustain. Two predictable posts every week will outperform a dozen scattered posts followed by radio silence.
This week: Pick two fixed slots now: Monday for one photo from Sunday with a one-sentence takeaway, and Friday for one upcoming event, sermon teaser, or Scripture graphic. Put both reminders on the calendar, assign one person to post, and keep the format the same for the next 30 days.
Next week: the homepage mistake that makes first-time visitors bounce in five seconds.