Someone hears about your church. First thing they do? Google your name. What do they find? Your LinkedIn from 2014. A blurry photo on your church's 'About' page. Maybe nothing at all.

You don't need a massive platform. You need a findable presence. When Donnie Wahlberg drops a verse about Jesus, it spreads because he shows up consistently. Your future attendees are looking for you right now—and coming up empty.

This week: Google yourself. Right now. If the first page doesn't show a current photo, your church, and what you're about, you have work to do. At minimum: update your church website bio with a professional photo and 3-sentence description. Bonus: claim your Google Knowledge Panel by verifying your identity through google.com/search/howsearchworks/mission/users.

Next week: The one page on your website that actually converts visitors.